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Press Releases

June 22, 2007

Contact Name:	Lynn Holly
Contact Email:	LHolly@wheatfoods.org
Contact Phone:	303-840-8787

The Wheat Foods Council Announces 2007/2008 Executive Committee

PARKER, Colo. (June 21, 2007) The Wheat Foods Council recently appointed Kathy Wiemer R.D., director in the Bell Institute of Health & Nutrition, a division of General Mills, as its 2007/2008 committee chair. Outgoing chair Tom Mick, CEO of the Washington Wheat Commission, will continue to serve on the Council's executive committee along with Hans Hayden, wheat producer and Idaho Wheat Commission representative, and Betsy Faga, president North American Millers’ Association.

Wiemer has been employed at General Mills for 28 years. Currently, she is responsible for ensuring that General Mills' products comply with existing government and corporate nutrition regulations and policies. She also has extensive experience in providing direction to marketing and divisional research concerning nutrition issues and opportunities; coordinating product-related nutrition research studies and developing nutrition education materials and communication programs for health professionals and consumers.

“Kathy has a long history with our organization and her nutrition expertise will prove a great asset to our leadership with her as board chair,” said Marcia Scheideman M.S., R.D. and president of the Wheat Foods Council. “The Council had many successes under Tom Mick’s leadership, so we are proud to have him continue on in another capacity as well.”

During the June board meeting, the Council recapped a successful 2006/2007 program and began planning for the Council’s 35th anniversary, which begins on July 1, 2007.

Successes from the 2006/2007 program include 51 million impressions resulting from a comprehensive media relations campaign and a 12 percent Web site traffic increase over last fiscal year. The Council also introduced a blog, authored by Scheideman and sponsored by ADM, distributed a quarterly healthcare professional newsletter, funded grain-based research through the University of Virginia and produced the “Mom, the Everyday Athlete” nationwide run/walk.

In 2007/2008 the Council will leverage the 35th anniversary while continuing to educate the public, media and influencers alike about the health benefits of grain-based foods. The Council prides itself in being a unified voice for the grain industry, and will continue to develop programming to benefit all facets of the industry.

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About the Wheat Foods Council
The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of grains, complex carbohydrates, and fiber as essential components of a healthful diet. The Council is supported voluntarily by wheat producers, millers, bakers, and related industries. Introduced in early 2006, the Wheat Foods Council’s “Mom, the Everyday Athlete” program recognizes moms of all ages and stages as “everyday athletes” and empowers them to make nutrition and activity choices that will maximize their health and stamina.

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