Consumer Responses to Whole Grain Labeling Statements on Food Packages

Food and Drug Administration


The FDA Office of Information Management is seeking additional public comments on the paperwork and regulatory burdens associated with the administration of a new survey, titled "Experimental Study on Consumer Responses to Whole Grain Labeling Statements on Food Packages" - FDA notes that " ... In the past 30 years, whole-grain consumption has been greatly promoted by government agencies and scientific communities as an important part of a healthy diet ... Given the variety of whole-grain statements on food products and the importance of whole grains in maintaining a healthy diet, it is important for policy makers to gain a better understanding of how consumers interpret these statements ..." - The study plans " ... to examine: (1) Consumer judgments about a food product including its nutritional attributes, overall healthiness, and health benefits; (2) consumer judgments about a labeling statement in terms of its credibility, helpfulness, and other attributes; (3) consumer interpretations of different terms and statements, such as 'Made with Whole Grain', 'Multi-Grain', and '100% Whole Wheat'; (4) consumer extrapolation of whole grain statements beyond the scope of the statements themselves (i.e., halo effects); and (5) how whole grain statements influence consumer use of the Nutrition Facts.  

To link to the Federal Register Notice, click here.