Wheat Foods Council Announces Winner of Social Media Contest


(Ridgway, CO) OCTOBER 16, 2013 – The Wheat Foods Council (WFC) announced the winner of its 2013 “Wheat – Healthy Choices for Every Meal” promotion contest. Susan Coe, MPH, RD, LMNT, a registered dietitian and trained wellness coach with Hy-Vee, received the grand prize for the series of wheat-focused events, recipes and promotions she hosted on behalf of the Pacific Street Hy-Vee in Omaha, NE.
The contest, open to supermarket dietitians and consumer affairs advisors nationwide, challenged participants to use social media, in-store demonstrations and other activities to get shoppers talking about wheat foods.
“The Wheat Foods Council focuses on registered dietitians, including supermarket dietitians and consumer affairs advisors, because these professionals are on the frontline when it comes to delivering accurate, science-based information about nutrition to consumers,” commented WFC President Judi Adams, MS, RD. “The contest provided a creative, fun way to reach out to these important influencers as part of our mission to help increase awareness of dietary grains as an essential component of a healthful diet.”
Ms. Coe’s winning entry involved several promotional events designed to get shoppers excited about wheat foods. For her “Focus on Grains” event, Ms. Coe invited Hy-Vee shoppers to stop by the HealthMarket and learn how to incorporate healthy grains into their diets, try samples and take home recipes. Ms. Coe also hosted a “Quick Meal Monday” demonstration in which she showed customers how to prepare a quick and easy meal—in this case, a simple pasta dish using whole wheat pasta. She helped to further spread the message about healthy wheat foods through Facebook postings featuring recipes and photographs.
An active member of the Nebraska Academy of Nutrition and Dietetics – Omaha District and a member of the Academy of Nutrition and Dietetics (AND), Ms. Coe has a wide range of expertise ranging from weight management, diabetes and heart disease to food allergies. Ms. Coe enjoys teaching cooking classes and working with children. She obtained her Bachelor of Science degree in nutritional science and dietetics from the University of Nebraska-Lincoln and her Master’s of Public Health from the University of Nebraska. 

As the grand prize winner, the Wheat Foods Council will send Ms. Coe to the 2013 Food and Nutrition Conference and Expo (FNCE) October 19-22 in Houston, TX. Widely regarded as the premier event for food and nutrition professionals, FNCE provides attendees with access to up-to-the-minute industry information, trends and research. 

# # #
About the Wheat Foods Council
The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of grains, complex carbohydrates, and fiber as essential components of a healthful diet. The Council is supported voluntarily by wheat producers, millers, and related industries. For more information, visit www.wheatfoods.org.